Maxxis India appoints first distributor in UP
Maxxis India today appointed its first distributor in India. The new distributorship, Hanumant Enterprises located in Village Haraiya, Gorakhpur will cover dealers, auto part retailers and independent repair shops around Varanasi, Gorakhpur, Allahabad and adjoining areas.
“We at Maxxis believe that distributors and dealers are our brand partners in true sense. We have had a long standing partnership with MTTK and are delighted to team up with them to expand our footprints in Uttar Pradesh. We are confident that the addition of new distributors will significantly improve our presence and position in the region.”
The Taiwanese tyre manufacturer opened its first manufacturing facility in Sanand Gujarat in March this year and are targeting to capture a market share of at least 15% of India’s tyre market within 5 years. The plant with an investment of over $400 million is spread across 106 acres and is currently dedicated to manufacturing of two-wheeler tyres and tubes with a, capacity to produce around 20,000 tyres and 40,000 tubes per day.
MTTK Trading Private Limited is responsible for supplying passenger car as well as two-wheeler tyres for after sales markets in Uttar Pradesh, Haryana, Punjab, Delhi, Chandigarh, Uttrakhand, Himachal Pradesh and Jammu & Kashmir. So far, MTTK has on-boarded 6 distributors in North India and has plans to add 6 more by the end of this month.
Maytar Korcharoenkiat, Director, MTTK Trading said, “The product quality and positive customer feedback of Maxxis Tyres have undoubtedly helped us grow in the regions we already have a presence in. We currently have a total of 177 dealer across North India and are targeting to have over 700 dealers partners on board by next month. With the appointment of our UP distributors, we aim to have associations with 200 dealers in the region by this month.”
“With great emphasis on digitisation and business analytics, we will constantly work towards providing support to all our dealer partners to help them run their business effectively. It is our endeavour to provide a heightened experience to the dealers and end users alike,” asserted Gary Liou.
India market is touted to play a vital role in Maxxis’ global vision to become one of the top 5 tyre manufacturers in the world by 2026. Uttar Pradesh being the most populous state of the country and a key driver of growth in the auto sector is a significant market for Maxxis in India. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. The production from the first phase of the India facility began in August, 2017 and Maxxis India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015. The company has plans to come up with 5 more plants in the future which will also cater to the 4-Wheeler tyres market.