MAE envelope line: Winners in market
Many years ago in Malaysia a new “Made in Italy” brand met an important Asian company and a story of business and friendship began and still continues to be written and told.
The Italian manufacturer of retreading rubber consumable MAE INDUSTRIA GOMMA is present in the Asian market thanks to a strong relation with NEWERA GROUP since 1987 when Malatesta and Chen started their cooperation distributing the “S” curing tubes, at the time flagship product of MAE company.
Years after, when MAE started manufacturing curing envelopes, NEWERA gave a fundamental help framing the main aspects expected from Asian retreaders and allowing MAE to establish in the market the well-known SL envelope line when there was the bumming of pre-cure tyre retreading in Asia. In the recent years, in addition to the SL range, the company introduced the new compression molding MAE ST envelope line, which has been accepted very positively by the market.
This strong cooperation has gone through these years enriching itself with new products specific to the requests and needs of users of every part of the immense Asia, at least every year a physical meeting is held in Italy or in Asia to draw up a balance sheet and plan the future strategies of both companies.
The success of both companies, built and maintained over the years, is evidence that collaboration and the exchange of experience and knowledge leads to achieve goals and results that very often would be impossible to get alone.
During 2018 it will be possible for everyone interested in MAE products to visit their own booth in Cologne (Germany) “The Tire” form 27 to 31 May (Hall – 9, booth C16/D19).