Michelin is the most ‘sought after’ OE tyre: JD Power study
The J D Power 2018 U.S. Original Equipment Tire Customer Satisfaction Study has found out that the customer satisfaction with original equipment tyres has improved significantly since 2015. The study reveals that Michelin has got highest ranks in all four vehicle segments, scoring 765 in luxury, 753 in the passenger car, 774 in performance sport and 731 in truck/utility. The run-flat tyres are closing the satisfaction gap with conventional tyres, it further said. The annual study measures tyre owner satisfaction in four key areas- tyre wear, tyre ride, tyre appearance and tyre traction/handling.
The JD Power Study is based on responses from 30,477 owners of 2016 and 2017 model-year vehicles and was fielded in October-December 2017.
“The rise in satisfaction helps validate tyre manufacturers’ efforts to meet the demands of OEMs while simultaneously improving the customer experience. The fact that there is little difference in satisfaction between run-flat and traditional tyres is a great example. Many OEMs have been replacing spare tyres with run-flats to help reduce vehicle weight and improve fuel efficiency. Just a few years ago run-flat tyres were a detriment to customer satisfaction but the experience is much more positive now,” said Brent Gruber, Senior Director, Automotive Quality Practice at J D Power.