A new campaign for CEAT Milaze X3
CEAT has launched a new campaign for its flagship tyre Milaze X3 designed to be highly fuel efficient and durable giving up to 1 Lakh KM when tested under standard test conditions. The new campaign focuses on the longevity of the tyre.
“Our Milaze X3 brand campaign has been created to generate consumer awareness and promote the benefits of a tyre that lasts 1,00,000 km and beyond. This campaign has been conceptualized basis consumer insights that consumers want to accessorise/personalize their vehicles but seldom do they think about the tyres and hence CEAT created the Milaze X3 tyre which significantly delays the need for a tyre replacement owing to its new generation tread compound and CEAT’s cutting edge technology making it a hassle free and a long-term purchase for their foreseeable future,” said Nitish Bajaj, Vice President – Marketing, CEAT Ltd.
Milaze X3 tyres have a new generation tread compound that brings in optimised shoulder depth as well as rigid shoulder blocks. These together give the tyre a longer life. The higher groove depth of tyres also provides high resistance. Tyres also ensure superior load distribution that offers improved riding comfort for safer and pleasant travel. Milaze X3 is available across most segments of passenger vehicles including hatchbacks, sedans and SUV, says CEAT.