Now watch BKT’S Xtractor 2018 actions online
The mini website for the Xtractor 2018 event-Xtractor.bkt-tires.com-is now online. The website wants to foster BKT’s significant contribution to the expedition and inspiring the audience’s interest and passion. The entire Xtractor adventure can be witnessed on the official BKT social channels with weekly comments and real-time news.
The website has three main sections: Expedition highlighting BKT’s role as a sponsor and tyre supplier including the display of the products equipping the McCormick tractors- Agrimax Force and Agrimax RT 657; Drivers where you can find the six drivers’ profiles enriched by some personal photos and chatter. Route narrating in detail the entire expedition by means of a comprehensive photo documentation.
The website is a relevant platform for daily facts and updated information integrating preset textual contents, a video-photographic material composed by the photojournalist on the spot and a variety of info-graphic solutions aiming at telling each episode of this adventure story.
A real “travel diary” narrating in a straightforward and emotional way all details and peculiarities encountered on the trail, the amazing challenges faced day by day and the impressive distances mastered. All this is presented in a captivating graphic mood – fully in line with the expedition’s intrepid spirit and the suggestive surrounding, BKT said in a statement.