ZC Rubber conducts Thai dealer meeting; targets to increase mkt share
ZC Rubber organized a conference for its dealers and partner in Thailand to improve the market share in local tyre market.
Held in Bangkok, the conference , titled More Progress More Achievement, was the first dealer meeting of the conference in 2018.
In 2017, the Chinese tyre company’s sales revenue increased 22%. It also increased production capacity for truck and bus radial tyres and passenger car & light truck tyres by 13.6% to 17.2 million units per year and 20.7% to 32.5 million units per year respectively last year. Two-wheeler tyre output was expanded by 14.6% to 94.1 million tyres per year.
Ge Guorong, vice president of ZC Rubber, “Our sales of TBR in 2017 hit a historic record ranking as one of the top global manufacturers and the 32.5 million PLT sales includes 11 million pcs China sales that ranking as No. 1 in China. It is great result for us with the effort of all members of ZC family. Thank you for your support & contribution in 2017.”
According to the company executive, ZC Rubber’s Thailand factory plays an important role in its global market expansion with 4.4 million PLT and 1.4 million TBR, especially greatly improve the market share in Thailand. In the coming year, ZC Thailand will continue to expand the product lines as well as the capacity for the global customers.
For the development of two-wheel tyre, ZC Rubber’ bike business revenue increases to over 30 million US Dollars and newly developed SOT tyres are accepted by Mobike and OFO, two of the most popular bicycle sharing companies in China. At present, Mobike already enters in Thailand and the local people can enjoy the bikes conveniently. Furthermore, ZC Thailand ’motorcycle production starts by the end of 2017 to meet the demands of the Asian markets.
ZC Rubber will also support the operation of Auto Space project, including consumer flagship store and commercial flagship store. Now more than ten thousand of the stores have opened in mainland China and in Thailand, two Auto Space stores covering Goodride and Westlake opened last year. “Expansion of the Auto Space targets ‘Bring Happiness for Stores & Consumers’ and means the improvement of service from tire manufacturer. ZC Rubber’s Auto Space devotes to be the professional, reliable, vigorous express service provider to perfect the service for local customers.” Ge Guorong said.
On the expansion of the market, Ge Guorong shared target ideas for different channels. He said that “Wholesales lead to express and low cost value-added service and platform is more important than operation. For the retailers, it would focus on better experience, simple choice and new technology. ZC Rubber will support local dealers on the market expansion and increase the sales profit in the year 2018, to craft a better future together.”