Apollo Tyres partners with Indian Super League
Apollo Tyres has partnered with Indian Super League (ISL) in the ongoing season. With more than three months of the footballing action still to go in this season of ISL, Apollo Tyres has planned multiple activations across cities, where matches are scheduled to be held, to engage with the enthusiastic football fans, the company said.
“We are looking at leveraging on the organically growing and fast adoption of football as a sport in India, and Indian Super League is the best platform for that. Football, being the key element of our brand building strategy across geographies, it would be our endeavour to work at the grassroots level of football,” said Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd.
The company is the Global Tyre Partner for English Premier League clubs, Manchester United and Crystal Palace, in addition to its association with Borussia Monchengladbach in the German Bundesliga. Recently, Apollo Tyres became the principal sponsor for the ISL team, Chennaiyin FC, and also became the title sponsor for I-league team, Minerva Punjab FC.
“Having strengthened club participation from eight to 10 in the Hero Indian Super League this season, its soaring viewership and the league’s commitment to grassroots football, India is undergoing a football renaissance. We are extremely happy that we are seeing greater interest from corporates like Apollo Tyres committing to be part of the Indian football growth story,” said an ISL Spokesperson.