WORLD OF TYRES, NOW IN COLOGNE
TA News Bureau
The Tire Cologne, first-of-its-kind business and trade fair covering global tyre and wheel industries, will celebrate its première at Koelnmesse, Cologne, on May 29-June 1, 2018. The entire line-up of world’s top 10 and also top 20 tyre makers will be participating in this mega event, which also includes the Global Retreading Conference, The Future Tire conference and other workshops/seminars
Cologne is going to be the world tyre capital during May 29-June 1, 2018. The Tire Cologne, the global tyre and wheel industry event organised by Koelnmesse, Cologne, in association with the German Federation of Tire Trading, Retreading and Automotive Service Business (BRV), will be the most comprehensive business and trade fair of its kind in Europe. Making its debut in 2018, the exhibition and the global conferences will offer substantial value-addition to over 600 exhibitors and thousands of expected visitors.
According to the organisers, The Tire Cologne (TTC) will be an effective answer to what the market looks for. Gerald Böse, Chief Executive of Koelnmesse GmbH, says that the event will be a reflection of the industry at all levels that corresponds exactly to the needs of the market and underlines the future orientation in the tyre specialist trade. According to him, it will combine the elements industry business as well as trade. TTC also includes related segments like retreading, recycling and also wheels.
All the top 10 tyre companies are taking part in the exhibition. This includes Bridgestone, Michelin, Goodyear, Continental, Pirelli, Sumitomo/Falken, Hankook, Yokohama, Maxxis and Giti. Apart from these, other global players like Cooper Tires, Zhongce Rubber, Toyo Tires, Kumho, Triangle, MRF, Apollo, Nokian, Nexen Tire and Long Lin are also among the exhibitors, which completes the line-up of top 20.
Cologne and its neighbourhood are today one of the new industrial platforms in Germany. Many global leaders in the automotive industry like Ford, Toyota, Volvo, Mazda, Citroën, Renault etc have their bases in the region, which makes the historic city an ideal host to a global event like The Tire Cologne, says Stefan Helm, Chairman of BRV.
TTC will take place in the Northern Halls of Koelnmesse, covering about 70,000 square metres of space. The tyre manufacturers, wholesalers and rim manufacturers will showcase their products in halls 6, 7 and 8. The themes of automotive services and workshop needs will also be concentrated in hall 8.
Hall 9 will be home to the tyre retreading, recycling, disposal of old tyres and fleet management. “The Tire Cologne is offering an own platform for the retreading and recycling industry too. These themes were not given the due attention in the past, although they actually have enormous potential for the industry’s development. We were able to win over the market leaders as exhibitors and are enhancing the offer of information with conferences and theme areas on the grounds,” Christoph Werner, Senior Vice President of Koelnmesse GmbH, says.
Global market leaders such as Kraiburg, TRM. Srl Tyre Retreading Machinery, B&J Rocket, VIPAL, Carl Zeiss and Salvadori are represented in this segment.
The automotive services and workshop needs, as well as tyre remoulding and tire recycling segments, are attracting an increasing number of exhibitors. Thus, for example, the Hunter company, the global market leader in the field of axle alignment, has registered for the premiere show, as has the internationally-renowned tool manufacturer Snap-On. Both companies will then present themselves in Hall 8 of Koelnmesse, where automotive services and workshop needs will be presented over 11,000 square meters.
In addition to the exhibitor presentations, visitors can also look forward to extensive supporting and show programmes, which will take place in the outdoor space on the north side of hall 8 and between halls 6 and 7.
TTC will cover the national and international wholesale and retail tyre trade, including online commerce, automotive workshops, automotive dealerships or contract partners.
“TTC is the starting gun for the innovative tire industry,” says Yorik Lowin, Chief Executive Officer of BRV. “We are convinced that Koelnmesse is an ideal environment for the leading global trade fair of a forward-looking industry whose intelligent high-tech products and services make a critical contribution to ensuring society remains mobile.”
The event is not just about the display of tyres and wheel. It also offers visitors with an extensive supporting programme. Selected topics will be comprehensively presented and discussed in special areas within the trade fair halls. Visitors can take advantage of specific workshops and seminars to further their training or discuss industry trends.
The expo targets tyre manufacturers, tyre retailers, automotive service providers, workshop outfitters and all companies involved with the tyre and automotive industry. Ingo Riedeberger, Responsible Director at Koelnmesse, says: “The companies are in some cases participating with areas up to 50% larger than at the predecessor event.”
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(Appeard on December 2017/January 2018 issue of Tyre Asia)