CEAT introduces CEAT Safety Grip for Women Safety
CEAT has introduced the CEAT Safety Grip, a customized scooter handle grip which seamlessly conceals a pepper spray in the accelerator throttle for quick and easy access at time of distress. The company claims that the new product is aimed at instilling confidence among the women riders and empowers them to take charge of their own safety. CEAT Safety Grip is available across India on Amazon for Rs 499. Now, the CEAT Safety Grip is compatible with Honda Activa Scooters. CEAT has also filed a design application patent for this product and the company looks forward to customizing the design for other popular scooters in the near future based on market response.
In order to create awareness, CEAT has also launched its digital campaign that portrays the current state of women safety and how the CEAT Safety Grip can help in such situations.
“CEAT has always stood for safety and we have developed this concept to empower women riders while making them feel safer and more confident on Indian roads. CEAT Safety Grip is a step towards creating a safer environment for women. Going forward we wish to come up with many such initiatives in an effort to make mobility safer and smarter for every Indian,” said Nitish Bajaj, Sr. VP – Marketing, CEAT Ltd.