Yokohama’s UK Subsidiary wins tyre safety awards
The Yokohama Rubber Company’s UK sales and marketing subsidiary Yokohama H P T Limited (YHPT) has received the ‘Tyre Manufacturer of the Year’ award from TyreSafe, a nonprofit organisation promoting tyre safety, at the TyreSafe Awards 2017 ceremony. Last year also YHPT had won the award.
Besides, the company received the ‘Industry Marketing Campaign of the Year’ award from the UK’s National Tyre Distributors Association (NTDA), a trade association representing and promoting the interests of the tyre wholesale, distribution and retail sectors of the automotive aftercare market, at 2017 NTDA Tyre Industry Awards ceremony.
YHPT has been selected for the award as a recognition of the activities undertaken together with Chelsea FC in 2016 as part of Yokohama Rubber’s official shirt partnership with the English Premier League football club. Those activities included the posting of ‘Safe tyres save lives’ safety-awareness messages on the giant electronic screen at Chelsea FC’s home games and the use of the internet and other digital communication media to transmit tyre safety messages, including YHPT and Chelsea FC social networking sites.