Toyo Tire appoints Tim Chaney as VP Marketing
Industry veteran Tim Chaney has joined Toyo Tire as Vice President of Marketing. Chaney is responsible for leading all Toyo Tires marketing efforts in the US including go-to market strategy, brand management and brand development. Areas under his guidance include advertising, creative, content development, sponsorships, events, public relations, direct marketing, dealer support including dealer training as well as consumer and dealer websites. He reports to Roy Bromfield, president and chief executive officer of Toyo Tires.
Chaney brings more than 30 years of marketing and automotive experience to Toyo Tires including 15 years at Kia Motors America where he most recently served as vice president of marketing communications. There he played a key role in marketing, advertising and communications strategy. He had managed seven Super Bowl ad campaigns, launching the wildly successful Kia Hamster ads and creating a high-profile sponsorship that introduced Kia to NBA fans everywhere. Prior to that Chaney spent nearly 16 years at Nissan North America.
“I am thrilled to welcome automotive veteran Tim Chaney to our executive leadership team. Chaney’s experience leading a challenger brand and out-of-the-box thinking is the perfect match for us at Toyo Tires as we continue on our mission to increase market share and brand awareness in the US,” said Bromfield.
“I am excited to join Toyo Tires and contribute to its continued sales growth in the US. Toyo Tires is a progressive brand that has great opportunity and potential to expand its presence and share in a competitive market,” said Tim Chaney.
Chaney is a graduate of San Diego State University where he received his Bachelor of Science Degree in Business Administration with a focus in Marketing.