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Cooper Unveils Evolution Tyre Line at SEMA Show

Cooper Tire has unveiled new Evolution Tyre Line at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The new tyre line includes the previously released Evolution H/T, the soon-to-be-available Evolution Tour and Evolution Winter tyres.

Cooper’s new Evolution products complement the extremely popular Discoverer line of premium products by providing consumers expanded choice in the Cooper brand.

“Evolution is by definition the process of change or development. Cooper launched the Evolution tyre line as part of our movement towards demystifying the tyre selection process. We are streamlining our product offerings to make tyre buying less complicated for consumers. With this addition, consumers have their choice of which Cooper product is right for them based on features such as mileage warranty and technology,” said Scott Jamieson, Cooper’s Director of Product Management for North America.

Evolution Tour

An all-season passenger car tyre designed for a smooth and comfortable ride, the Evolution Tour offers reliable traction, long life and fuel efficiency. The tire features Cooper’s proprietary 3D Micro-Gauge siping that extends the entire depth of the tyre’s tread, ensuring even wear throughout the life of the tyre.

Evolution Winter

The Evolution Winter is designed for excellent performance in the variable conditions that come with winter driving. With a tread design optimised for powering through deep snow and Cooper’s Snow- Groove technology, which channels snow into the tire tread for biting snow-on-snow grip, the tyre conquers snow-covered roadways. Replacing the Weather-Master S/T2TM, the Evolution Winter will be available to consumers in fall 2018 in 48 popular sizes for passenger cars and crossover vehicles.

Evolution H/T

Released in May, the Evolution H/T, an all-season highway tyre available in 28 sizes for crossover vehicles (CUV), sport utility vehicles (SUV) and light duty pick-up trucks, offers quality performance, superior handling and a comfortable ride. Cooper’s proprietary 3D Micro-Gauge siping to help maintain wet traction and stability as well as a silica compound to improve grip and handling in both wet and dry conditions and to displace heat to keep the tyre cooler. The tyre also boasts strong hydroplane resistance due to wide water channels that efficiently evacuate water from the tread area and a 60,000-mile warranty.

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