Nokian Tyres sponsors the first Finnish IRONMAN Triathlon
Nokian Tyres is the main partner and title sponsor for the first IRONMAN triathlon race to take place in Finland. The event will be organised in Lahti, Finland on June 30, 2018. It is a 70.3-mile IRONMAN race made up of a 1.9 km swim, 90 km bike ride and 21.1 km run. Each year, more than 260,000 people participate in IRONMAN events globally.
The multi-year partnership between Nokian Tyres and Midnight Triathlon Events Finland, which represents the IRONMAN brand in Finland, covers the race events and the related national and international activities.
“We are excited about this partnership. The IRONMAN races are very well-known around the world as challenging but positive sports events. We believe that the esteemed event is extremely well suited as a key marketing channel for Nokian Tyres. It provides a perfect environment for raising our brand awareness and visibility, in particular in relation to outdoor summer sports. We are also very familiar with triathlon as a sport, as our employees and their families have competed in Nokian Tyres’ own Hakkapeliitta Triathlon already for a couple of decades,” said Antti-Jussi Tähtinen, Vice President, Marketing and Communications for Nokian Tyres.
“With the Nokian Tyres IRONMAN 70.3 Finland event, we want to promote what is best about Finland and the Finnish people and drive awareness of Finnish companies globally. Nokian Tyres is a successful company with Finnish roots, and it represents those values and quality that we want to bring to the world, together,” said Antti Hagqvist from Finntriathlon, which owns the rights to the IRONMAN brand in Finland.
A total of 1,700 athletes registered for the Nokian Tyres IRONMAN 70.3 Finland event.