Yokohama launches Advan dB V552, its most silent tyre
The Yokohama Rubber Company will begin marketing the Advan dB V552 the latest addition to the company’s global flagship brand Advan, in Asian markets from November. The Advan dB V552 will be available in a total of 24 sizes initially, ranging from 265/35R18 97W XL to 155/65R14 75H.
The Advan dB V552 is a premium comfort tyre that was developed based on the concept of ‘an unprecedentedly silent tire that changes the in-car atmosphere’. Seeking to develop a tyre with unprecedented silent performance that realises a calm in-vehicle atmosphere and delivers a more pleasant in-car experience to drivers, Yokohama has succeeded in reducing tyre noise energy.
“The Advan dB V552’s enhanced silence is the result of a meticulous redesign that included a review all design elements—including pattern design, profile shape, internal structure, type of parts, size of parts, and surface contact configuration—from a zero basis unbiased by past designs. In addition, the tyre’s wet grip performance and fuel efficiency have been greatly improved by the application of a newly developed compound that raises the dispersibility of silica,” the company said.
The Advan dB V552 size lineup will be expanded to meet expectations for a more silent ride from drivers of a wider variety of vehicles, from premium sedans to premium minivans, electric vehicles, hybrids, and compact cars. Yokohama plans to display the tyre at its booth at the 45th Tokyo Motor Show 2017, to be held at the Tokyo Big Sight from October 25 to November 5.