Davanti Tyres sponsors Ice Hockey team Augsburger Panthers
Davanti Tyres has announced an exclusive sponsorship of the German Augsburger Panthers ice hockey team. In August, the company has entered into a partnership with English Premier League club Everton FC. After a successful and very promising introduction of Davanti’s Wintoura range into Germany, Davanti Tyres has joined forces with The Augsburger Panthers as their exclusive tyre partner for the upcoming season.
Davanti’s official partnership with the Panthers has been led by the company’s European Sales Director, Michael Eckert who completed the sign off with Managing Director, Martin Horber in early September this year.
“After successfully introducing the new Davanti Wintoura pattern line-up into Central European markets, I am proud to announce the cooperation with Augsburger Panther Eishockey. We consider this sponsorship as a suitable measure to promote Davanti Tyres brand in Germany, support our exclusive distribution partner and eventually boost my home town ice hockey team,” said Michael Eckert.
Augsburger Panthers, founded in 1878 hail from the German town of Augsburg, and base themselves at the recently modernised Curt-Frenzel- Stadion. The Panthers are Germany’s oldest ice sports club and have a long history of successful partnership activations. The Panthers are a founding member of Germany’s elite hockey league Deutsche Eishockey Liga
and have been successfully playing within this league since 1994.