MRF announces multi-club partnership in EPL
MRF Limited has announced a multi-club partnership in the Premier League with Newcastle United, West Ham United, and West Bromwich Albion. The company will sponsor these clubs ahead of the 2017-18 season. MRF’s logo will feature on the shirt arm of Newcastle United and West Ham United as it became the Official Tyre Partner and the multi club partner in the Premier League, while MRF also became the Official Tyre Partner of West Brom.
From this EPL season onwards, clubs can create brand partnerships to advertise on the sleeve of player shirts, replacing the Premier League logo on the left sleeve.
The partnerships ensure MRF will receive huge exposure in the biggest and most watched league in world football and will be present at all three Club stadium’s throughout the season.
“We are delighted to enhance our engagement with the Premier League after a modest start in 2016-17, with this multi Club tie-up for the 2017-18 season. MRF has been traditionally associated with Cricket and Motor Sports and is now keen to use Football as the third engine of its Brand Strategy to build its specialised Motor Sports Tyres brand in Europe. We are confident that this association with EPL is a powerful step in the right direction for Brand MRF,” said Koshy K Varghese, Executive Vice President, MRF Limited.
MRF currently enjoy a suite of other partnerships in sport with current endorsements of cricket stars Shikhar Dhawan, Virat Kohli , AB de Villiers and Sachin Tendulkar to name a few.
Founded in 1946, MRF is the largest manufacturer of tyres in India employing over 15,000 people. The company produces rubber goods including tyres, treads, tubes and conveyor belts, as well as toys and paint