Nexen bags two IDEA awards
Nexen Tire’s N’FERA AU7, a commercial tyre, and BREATHRE, a future-oriented conceptual tyre, received the International Design Excellence Awards (IDEA) for 2017.
Sponsored by the Industrial Designers Society of America, IDEA is a premier international design competition, also known as the ‘Academy Awards’ of the designing industry.
N’FERA AU7 is the first commercialized product from the tyre industry to have been selected as a winner.
Recently released in North America, ‘N’FERA AU7’ is an ultra-high performance (UHP) tyre developed for high-ends sedans. ‘N’FERA AU7’ boasts in outstanding driving stability, handling and break performance at high speed and features reduced tyre noise generated during driving.
‘BREATHRE’ is an air purifying concept tyre designed to contribute to reducing the recent environmental problems such as air pollution and fine dust. With air purifying filters embedded within the tyre, BREATHRE filters polluted air and fine dust to re-discharge purified air back into the atmosphere. BREATHRE was reviewed favorably for having suggested a new paradigm for the tyre industry.
“Nexen TIRE’s product competitiveness was proven by the prestigious IDEA design awards received by Nexen TIRE’s commercialized and conceptual products,” said Kyung Woo Cheon, Executive Vice President of R&D at Nexen TIRE. “Nexen TIRE will continue to lead the industry with differentiated product competitiveness, in addition to the innovative and active strategies.”