Cooper Tire Videos bags Top Honors in Internet Advertising Competition
Cooper Tire’s two videos, featuring the new Cooper Zeon RS3-G1 high performance passenger car tyre, won the Best Automobile Online Video, given by The Internet Advertising Competition (IAC).
A two-minute video showcased how the Cooper Zeon RS3-G1 transforms driving to sheer exhilaration by holding 1g in tight corners. A 15-second piece on the tyre earned Outstanding Online Video honors.
In its 15th year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Winners are selected based on seven criteria – design, ease of use, copywriting, interactivity, use of technology, innovation and content.
Cooper Director of Brand Development, Jessica Egerton, said, “The Cooper Zeon RS3-G1 is a tire for high performance vehicles and drivers. We wanted the viewer to feel the same excitement from these videos as they would getting behind the wheel of a car with these new tires on it. To accomplish that and also be recognized by the prestigious IAC is truly an honor.”
IAC Award winners are highlighted on the IAC website at www.iacaward.org/iac/winners.asp. These and other recent Cooper videos can be seen on YouTube at www.youtube.com/coopertire.