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Cooper Tire launches tyre for SUV, CUV & light pick up truck mkt

Cooper Tire launches tyre for SUV, CUV & light pick up truck mkt

Cooper Tire has introduced a new tyre, Cooper Evolution H/T, which replaces the Cooper Discoverer H/T and available at mid-range price.

According to the company, the new tyre provides outstanding grip, stability and comfort, and features updated technology while covering 28 popular tire sizes to meet the needs of the growing crossover vehicle (CUV), sport utility vehicle (SUV) and light duty pickup truck market.

Premium features on the new Cooper Evolution H/T include StabilEdge technology for enhanced handling and dry tracking stability and 3D Micro-Gauge siping to maintain wet traction and superior handling.

The Cooper Evolution H/T also includes a silica tread compound and tread profile that provide even wear and long tread life. The new tire carries a 60,000 mile warranty.

“The market for SUVs, CUVs and pickups continues to expand rapidly,” said Scott Jamieson, Cooper’s Director of Product Management for North America. “Being responsive to what is happening in the market is a commitment we take seriously at Cooper to help our dealers grow their businesses and help us succeed along with them. This commitment calls for Cooper to adapt our product offerings and evolve our tire lines and size ranges on an ongoing basis. The new Cooper Evolution H/T is a great example of offering a tyre that responds to the needs of a growing market, while also providing a product with advanced technology and great performance at a price point that hits a sweet spot in that market. We’re excited about this tyre and what it will bring to our dealers in terms of a high quality, affordable new option for their SUV, CUV and pickup truck customers,” Jamieson added.

To support the introduction of the new Cooper Evolution H/T, Cooper has provided dealers with a comprehensive launch kit and will soon host a customer webinar to answer product questions in realtime. Later this month, Cooper will also provide e-training for dealers on the tire’s features and benefits.

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