Cooper Tire’s two product videos win Telly Awards
Two videos created to launch new Cooper tyres have won Bronze awards in the Telly Awards competition.
A 2015 video announcing the new Discoverer STT ProTM off-road tyre and a 2016 video to debut the new Cooper Zeon RS3-G1TM high performance passenger car tyre were selected as winners from among 13,000 entries from around the world.
The Telly Awards competition awards outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions and web commercials, videos and films.
The winning videos – which can be viewed on Cooper’s YouTube page at www.youtube.com/coopertire –were developed to convey excitement and spark consumer interest in the new tyreswhile also highlighting their unique performance attributes for Cooper tyre dealers who sell them. The videos were distributed across a variety of social media platforms as well as featured in tire dealer showrooms, garnering tens of thousands of views by consumers.
“We are honored to receive recognition for the outstanding creative work that supported two significant product launches for the Cooper brand. We understand that tires are the only thing connecting vehicles to the road, and they play a crucial role in how a vehicle handles, as well as in helping to keep drivers safe,” said Jessica Egerton, Cooper’s Director of Brand Development. “With more than a century in the tyre industry, Cooper tires have long been known for their quality and dependability, and we are thrilled that our efforts to promote our newest products resulted in being recognized with such a prestigious award,” she added.