Golfer Mikko Ilonen to endorse Nokian Tyres
Nokian Tyres singed professional golfer Mikko Ilonen for endorsing the company and its products, especially in the Nordics, in a multi-year partnership agreement, effective start of 2017.
Ilonen has been the undisputed number one golfer in Finland since 2001. Along the way of his long and successful career, there have also been difficulties and injuries that have tested his mettle. “Ilonen has always shown true dedication, determination and endurance to get his international career back on track,” stated the company
“Mikko’s career is a true sign of Finnish “sisu”. We at Nokian Tyres are all about sisu and challenging our own best to be even better tomorrow. This continuum has lasted over the decades, from our very first car tyre back in 1932. Coming from a small country and making it to the top while competing against larger resources demands innovation, willpower and perseverance. I believe we share that with Mikko and we look up to his abilities as an athlete and as a person,” Ari Lehtoranta, President and CEO of Nokian Tyres summarises.
“I’m very happy about this partnership with Nokian Tyres. I am looking forward to working together with Nokian Tyres and their great products, and they will definitely help me in the race with the other demanding drivers on the various tours around the world. I myself drive a lot to get to the fairways and greens and sometimes the roads are not in the best shape. I need to trust my tyres no matter how difficult the conditions are. It is also important to me that Nokian Tyres has green values”, says Ilonen.