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Bridgestone becomes first Founding Partner of the Olympic Channel

Bridgestone becomes first Founding Partner of the Olympic Channel

Bridgestone Corporation entered into a collaborative agreement with the International Olympic Committee (IOC) to become the first Founding Partner of the Olympic Channel.

The new, ground-breaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round, will launch worldwide on Sunday 21August following the Closing Ceremony of the Olympic Games Rio 2016.

The four-year partnership between Bridgestone and the IOC extends through to 2020.

“We are elighted that our Worldwide TOP Partner, Bridgestone, has become an Olympic Channel Founding Partner,” said IOC President Thomas Bach.  “Bridgestone has demonstrated its support for the Olympic Movement and belief in the Olympic values through its long-term commitment as a Worldwide TOP Partner, and through this new agreement we look forward  to  working closely  with  them  to  bring the Olympic  Channel  to fans  around the world.”

“This is a very exciting time for Bridgestone as our Worldwide Olympic Partnership marks the first truly global marketing platform in our company’s history, and the Olympic Games Rio 2016 –the first ever in South America –are our first as a Worldwide TOP Partner. It is fitting that we also are the first Founding Partner of the Olympic channel,” said  Masaaki Tsuya,  CEO  and  Representative  Executive  Officer,  Bridgestone  Corporation.

“The  Olympic Movement  is  universal  and  we  continue  to reaffirm Bridgestone’s longstanding support for sport and our belief that the core principles of Olympism –and the world’s greatest athletes –should be celebrated every day of the year.”

A Worldwide  TOP  Partner  since  2014, Bridgestone  is  strengthening  its commitment  to  the Olympic Movement and the Olympic Channel mission, outlined in Olympic Agenda 2020, to reach audiences around the world, beyond the Olympic Games period, 365 days a year. As Page 2/2a Founding Partner, the company will  play  a  key  role  in enabling the  development of the Olympic Channel and will work with the Olympic Channel team to put content into the hands of fans anytime, anywhere, and on any device. At  the  outset, Bridgestone  will  serve  as  the  presenting  partner  of  the Olympic Channel’s “Against  All  Odds”,  an eight-episode  documentary  series that  demonstrates  the  very embodiment  of  the  Olympic  spirit and  follows  eight  athletes.  Each half-hour episode will focus on one athlete, offering a first-person account of a key turning point, and how personal will and determination  helped them to  overcome  adversity  and  reach  their  goals.

The first episode in the series will premiere on 21 August, when the Olympic Channel launches. Support for “Against All Odds”, and the Olympic Channel as a whole, furthers Bridgestone’s proud history of  innovation  and its more  than  100years  of sporting  heritage–and also deepens the company’s engagement with the passionate, performance-oriented  fans  who follow the Olympic Games and sport around the world.

Bridgestone proudly became an official Worldwide Olympic Partner of the IOC on 13 June 2014.  The 10-year partnership will see Bridgestone serve as a TOP Partner at the Olympic Games Rio 2016, the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo2020, which is where the company’s global headquarters are located, the Olympic Winter Games Beijing 2022, and the Olympic Games in 2024.  The partnership also includes support for the next three Youth Olympic Games, the IOC and National Olympic Committees around the world.

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