TVS TYRES launches high performance radial tyre for premium bikes
India’s two & three wheeler tyre major TVS TYRES introduced a high performance radial tyre, PROTORQ, for premium bikes.
For the first phase, this radial tyre was rolled out in select cities of South India, starting with Bengaluru and Hyderabad markets. Apart from Bengaluru and Hyderabad, now PROTORQ is also widely available at TVS TYRES’ dealerships across Chennai as well.
The new tyre has been built using the Zero Degree Radial Belt technology which enhances traction, braking, balance , grip and stability. “ Interestingly, PROTORQ is equipped with an innovative force-oriented tread pattern which improves its mileage and ensures maximum water drainage,” said the company.
TVS TYRES also said that by launching technologically superior tyres each time and up keeping with the needs and trends of the changing market, the company aims to accelerate and strengthen its brand presence in the two-wheeler tyre market.
Speaking on the launch, P. Vijayaraghavan, Director, TVS Srichakra, said, “Durability is the focus area for TVS TYRES range of products. PROTORQ High Performance Radial Tyre is our answer to fulfil the customer needs and provide technologically superior products to keep pace with the dynamism in the market. PROTORQ is aimed at strengthening our leadership position in the two-wheeler tyre market and to reinforce customers’ faith in our world class products.”