Leveraging social media for business growth
Social Media are computer-mediated tools, such as websites and applications that enable users to create and share content or to participate in social networking. Social media is basically a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation and wikis are among the different types of social media. Some prominent examples of social media are Facebook, Twitter, GooglePlus, Wikipedia, Linkedin, Rddit and Pinterest.
Social media is becoming an integral part of online life as websites and applications proliferate. Surveys have shown that the younger generation spends as much as 40 per cent of their waking hours browsing the social media. In business, social media is used to market products, promote brands, and connect to current customers and foster new business.
Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is usually to create content compelling enough that users will share it with their social networks.
From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company – whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.
By Louis Rumao
(Full text in PTA Dec-Jan issue)