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Taking on challenges

The Global Retread Industry is facing difficult and uncertain times. However, there are bright spots within the industry and opportunities for growth in many markets, including across Asia. David-Stevens-3--300

The retread industry has always been about delivering a quality product at an economically advantageous price while also delivering high-impact environmental savings. With increasing supply and over-supply of inexpensive third and fourth-tier products coming from China, the economic savings component of retreading has come under increasing short-term pressure. Using retreaded tyres as a part of a fleet’s overall tyre management program is about managing a valuable asset over multiple lives to create the best return on investment in tyres and deliver the lowest cost per mile to the business. Unfortunately, short-term thinking can often undermine a long-term focus on profitability.

This short-term thinking has started to impact retreading markets in Europe, Latin America, and North America as retreaded tyres are increasingly competing directly with these lower tier new tyres. This is one of the reasons we are jointly hosting a Global Retread Symposium with the Tire industry Association during the Global Tire Expo in Las Vegas in November. We are bringing together the heads of Associations representing the retread industries as well as retreaders in each of these markets to discuss the current state of our industry, the challenges we face, and ideas to tackle these challenges.

 Asian Retread Conference

This same thinking has led us to partner with Asian Business Media to develop a new Asian Retread Conference for 2016 in which we will bring together the best minds in the retread industry to share best practices, technological developments, and pave the way for future growth of retreading in Asia.

By David Stevens, MD, TRIB

 

Full text in PTA October/November issue

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