ZAFCO tosses Iftar ceremony in Egypt
Zafco organised a generous Iftar gathering for its current distributors and other tyre dealers in Cairo this week. The objective of the event was to create brand awareness for ZEETEX in the Egyptian market and enhance the technical understanding of the distributors for passenger car tyres.
The event started off with a lavish Iftar dinner at Horus Hall, which was crammed with 240 personnel from the tyre industry. The session continued where Sales Africa region – Hadi Noorani along with a key distributor in Egypt highlighted the product range of ZEETEX and what exactly suits the Egyptian market. Nader Barssom, the Sales Manager of the region, painted a detailed picture pertaining to product knowledge and USP’s, followed by the significant milestones achieved by ZEETEX till now.
“It was a successful event indeed, as we always focus on adding value to our distributors and as well as the markets to offer them the best suitable products. This is the reason why ZAFCO enjoys having loyal customers who stick with us and grow together”, says Hadi Raza Noorani – SVP Sales Africa Region.