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Michelin launches premium range SUV tyre in India

Michelin launched its premium range SUV tyre, the Michelin Latitude Sport 3, in India. The new launch will help the company to strengthen its product portfolio in the country, said the French tyre company.

The new Latitude Sport 3 (LS3) is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up. The design of the new tyre conveys an image of power and control and is capable of supporting the vehicle weight and driver expectations with enhanced safety performance, while delivering outstanding grip on all types of on-road surfaces, said Michelin.

Michelin Latitude Sport 3

Michelin Latitude Sport 3

According to Michelin, LS3 stops 2.70 meters shorter on wet roads with 4% improvement in dry braking and is more fuel efficient because of 25% reduction in rolling resistance than the previous generation tyre*. The tyre provides high level of comfort and maximum torque transfer when braking or accelerating, thus improving steering precision.

LS3 features a unique tread pattern with variable tread blocks ensuring a silent and comfortable ride. The tyre also uses an innovative tread compound with the latest generation of elastomers for greater longevity and a 2 ply casing to provide enhanced strength.LS3leverages Michelin Total Performance, the company’s technology strategy to develop tyres capable of simultaneously delivering superior levels of performance in the key areas of safety, fuel efficiency, grip, longevity and performance.

Mohan Kumar, Commercial Director, Michelin India said “We are delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India, is growing.  Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and luxury performance, with practicality of everyday use.

The Latitude Sport 3 has already been selected and certified by the world’s leading car manufacturers to factory-equip their flagship models, such as the new Porsche Macan and BMW X5. Available nationally at Michelin premium dealerships the Michelin Priority Partners and the Tyre Plus network, the tyre will be offered in 4 sizes to equip the widest possible number of SUVs/CUVs already on the road like Audi Q7, Porsche Cayenne among others, in the first year of its sale.

 

 

 

 

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