Hankook offers UEFA Europa League final tickets and special fans football match
To strengthen its profile of the premium brand through social media, Hankook Tire, on its website, is offering a pair of tickets to attend the UEFA Europa League final and a chance to participate in a special fans football match.
On the Hankook website, the company will raffle two pairs of tickets, to attend the UEFA Europa League final in Warsaw, including travel, accommodation and meals. As a special highlight, the lucky competition winners will also get the chance to participate in the specially organised Hankook Fans’ Final, a unique opportunity to play on the same pitch as the stars, the day after the final on 28th May at the national stadium in Warsaw.
Hankook has been an official partner of the UEFA Europa League, the largest cup competition for club teams in Europe since 2012. In the 2014/2015 season a total of 48 clubs from 26 national associations will participate in the competition. “For many years Hankook has been sponsoring multiple motorsport and football events and could thus expand its brand awareness professionally,” explains Gangseung Lee, Hankook Vice-President Marketing and Sales for Europe.” The partnership with UEFA and the ongoing raffle to the football final is the perfect tool to inspire the fans from all over Europe and the Commonwealth of Indpendent States by our ‘Driving Emotion’.”
The tyre manufacturer regularly communicates its sports activities on social media, actively using them to further increase the profile of the premium brand. A recently launched new digital campaign, the Hankook Digital Fan Match, has already seen several trips to the UEFA Europa League final in Warsaw given away via its campaign website (www.goal.com/beonewithyourteam). On this website as well as on social media platforms such as Twitter and Instagram, football fans can spur on their favourite teams and win valuable prizes.