Enforcement of Regulations
European Tyre and Rubber Manufacturers’ Association (ETRMA), whose members include six out of ten global tyre companies that produce 20 per cent of the global tyre output, has a new President. Christian Kötz, who is Continental’s Executive Vice-President, took over the post on Jan 1 this year.
The first major issue that he referred to when he was nominated to the post was the need for a paradigm shift from regulating to enforcing. “Only through the enforcement of the very ambitious laws previously adopted, can the industry enjoy a level-playing field and maintain its competitiveness.”
The European tyre industry is a major segment of the EU economy and it requires appropriate business environment to realise its full potential. This industry segment generates 0.5 per cent of the EU’s GDP and provides employment for about 360,000 people across Europe and supports another 800,000 jobs in related sectors.
“In the last decade, the tyre industry has been confronted with an unprecedented wave of regulatory requirements and the total burden of legislation has, over time, added significant costs to the manufacturing process and threatens to weaken the European tyre industry’s competitiveness against non-European ones if and when laws are not enforced,” Kötz’s told Polymers & Tyre Asia.
In such a business and regulatory environment characterised by legal regulations for tyres Kötz, who succeeded Patrick Lepercq of Michelin to the post, will be assessing the ways and means to enhance European tyre and rubber company’s competitiveness. ETRMA is the highest-level interest group for tyre and rubber manufacturers and industry in Europe.
When Kötz took over, he made clear his agenda when he explained that the industry’s presence at the EU had to be strong. “We want to ensure that future legal initiatives are always based on the correct technical parameters and I, with my technical background in tyre development, am committed to this aim.”
He has worked for Continental since 1997 when he joined the company as a trainee industrial engineer. He had a stint in the original equipment business for the passenger and light truck tyres division before becoming head of R&D for passenger tyres in 2006. Since 2011, he has been responsible for Continental’s passenger and light truck tyres replacement business in Europe, the Middle East and Africa.
PTA News Bureau
(Full Text in PTA Feb/March issue)