Yves Kerstens appointed COO of Bridgestone European division
Bridgestone appointed Yves Kerstens as Chief Operating Officer (COO) of the corporation’s European division (BSEU), based in Zaventem – Belgium.
The 48-year old executive will be responsible for all European operations including Sales and Marketing, Manufacturing, Procurement, Supply Chain Management and Information Technology and will report to the BSEU CEO.
Kerstens, joined Bridgestone in 2005, has worked at various positions from vice president of Supply Chain Management and Information Technology to chief administrative officer and MD of the commercial business units at the Japanese tyre company.
“Throughout his Bridgestone career, Yves has proven himself by actively working together with his teams to support and drive positive change and business results,” stated Franco Annunziato, CEO and President, Bridgestone Europe. “His established expertise, experience and commitment will prove to be valuable assets in this new critical leadership position”.
Yves said, “I have enjoyed serving Bridgestone in different leadership roles and I am excited by the prospect of working to continue strengthening our brands across Europe. It is one of the world’s most complex and challenging markets: with 24 official languages, Europe also has various kinds of climate and road conditions, local habits…On the midterm, it is my ambition to implement country specific winning strategies for all our business segments.”