Hankook introduces Laufenn brand ; available from next year
Hankook Tire launched a global tyre brand, Laufenn, to meet the versatile needs of worldwide consumers in Las Vegas, NV.
Laufenn, Hankook said, will subsequently become available in strategic markets across North America, Latin America and Asia-Pacific from early next year. Hankook also plans to introduce the new brand in other regions including Europe in the coming years.
According to the Seoul-headquartered tyre company, the new brand offer consumers seeking value, quality and style a wide range of quality products to meet a variety of driving conditions.
Planning to meet 75% of the US market specifications requirements among the Laufenn’s target area by the end of 2015, Laufenn will initially offer five product line-ups: S FIT AS (ultra-high-performance, all-season), G FIT AS (passenger car tire, all-season touring), X FIT HT (sports utility vehicle/light trucks, highway-terrain), X FIT AT (sports utility vehicle/light trucks, on & off roads, all-terrain) and I FIT Ice (winter, studdable).
“Laufenn will provide a new perspective on tires to our global customers,” said Seung Hwa Suh, Vice Chairman and CEO of Hankook. He added, “It will grow as a sustainable brand with our strategic efforts to meet the diverse needs of consumers in each market. We will continue to invest and make Laufenn a global player providing the most practical values consumers seek.”