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Higgins appointed as President Consumer at Bridgestone Americas for US, Canada

TJ Higgins has been appointed President, Consumer US and Canada, for Bridgestone Americas Tire Operations, effective November 3, 2014.

Higgins will succeed Gordon Knapp, who became Chief Operating Officer of Bridgestone Americas in March of this year.

Higgins has over 20 years of experience in brand consumer products marketing and strategic business and served as  the North America regional president for Pfizer Consumer Healthcare, and has held leadership roles at Merck and Vlasic throughout his career.

“Our company is redefining the way we approach our business,” said Knapp. “TJ has demonstrated an ability to build quality teams, maximize product demand and create innovative ways to meet customer needs. His experience will serve us well as we continue to build a consumer tire business that’s sustainable well into the future.”

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