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Toyo Tire establishes new sales subsidiary in Germany

Toyo Tire & Rubber Co Ltd will establish a tyre sales subsidiary, Toyo Tire Deutschland (TTD), in Germany as part of reorganisation to increase the European tyre sales business, effective May 1, 2014.The new division will work as an independent entity specialising in sales.
Prior to this step, all tyre sales for Germany and Austrian markets were looked after by the sales division of Toyo Tire Europe GmbH , (TTE), a tyre sales subsidiary headquartered in Germany that served the entire European region.
Now, European sales subsidiaries Toyo Tyre (UK) LTD. (UK), Toyo Tire Benelux B.V. (the Netherlands), Toyo Tire Italia S.p.A. (Italy), Toyo Tire RUS LLC (Russia) and TTD will look after sales, while TTE as a holding company will establish management function to strengthen the controlling function of each subsidiary, said the company. According to Toyo Tire & Rubber, the restructuring will also promote cohesive pricing policies and integrated marketing, optimal distribution and more agile management.

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