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Bridgestone tyre for BMW

BMW has picked up Bridgestone’s Ecopia EP500 as its exclusive tyre for the revolutionary i3 – the fully electric car. Bridgestone has brought in its full technological force – “ologic technology” – to make the tyre go with the eco-friendly nature of the car. The tyre maker calls this innovative technology
The tyre combines a large diameter with a narrow tread pattern, which has several advantages, says Bridgestone. While the tread on smaller diameter tyres is typically inclined to excessive movement or “deformation” during driving, the larger diameter and higher belt tension significantly reduce tyre deformation and therefore conserve energy that is otherwise lost through internal friction which helps to reduce rolling resistance.

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