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Kyle Roberts hired as director marketing of Nexen

Nexen Tire America appointed Kyle Roberts as director of marketing of the company.

Under this role, he will lead the company’s efforts towards building a brand that resonates industry wide, says the company. “Nexen has been a viable player in the tire industry for years, but our brand continues to evolve as we grow,” says Roberts.

“Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position.”

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